When to market section , which phase is the most important phase in the marketing funnel and why to market?

#1

sir in the when to market phase , when should the digital marketer plays the important role ? like before only awareness phase ? or a marketer have to play in the all 4 phases marketing regularly .

And sir in the why to market phase cant we a proper reason like to earn profits or is the marketing objective is the reason to market .

#2

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