Diff b/w collaborative and content based filtering?

What is the difference between collaborative and content based filtering as both of them are used to recommend an item to the user?
What type of filtering is used in Amazon?

hey @mansi171299,
content based filtering is like recommending an item similar to another item, not taking into consideration of users liking.

Whereas collaborative filtering in based on what items has user liked or viewed previously , based on that we recommend another item.

I hope this helped you understand the difference.

It uses Hybrid filtering. It is a combination of both content based and collaborative based filtering.

@prashant_ml
Thanks, I got it.

Good to hear that.
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