The same ordinary purchases are consistently made by both men and women. However, studies reveal that due to the pink tax, consumer goods advertised and marketed to women frequently cost more than equivalent goods advertised and marketed to men.
The following are the main justifications for the pink tax:
- Many huge businesses assume that women will buy specific products regardless of price.
- By making a few changes from the identical products, prices will rise.
- As traffic grows, the pink tax rises.
The Voice Of Woman has further details on the pink tax.