How Often Should a Business Post on Social Media?

Some marketers recommend posting every day, while others say quality matters more than quantity. Based on your experience, what posting frequency has produced the best engagement without overwhelming your audience?

I know this thread is a bit old, but I wanted to share my experience. Posting 3-4 times a week on Instagram and Facebook keeps engagement steady without overwhelming followers. What platforms are you focusing on? The ideal frequency can vary a lot by industry and audience.

I usually test across platforms by posting three times a week, then adjust based on likes and comments. You can also check if your photos are tied to unwanted accounts by using Find People Online by photo, which I tried to see where my images appear online. That helped me clean up duplicates before scheduling consistent content.